APA Style
BELCH, GEORGE E., BELCH, MICHAEL A.. (2001).
Advertising and Promotion : An Integrated Marketing Communications Perspective (1).
:
McGraw-Hill.
Chicago Style
BELCH, GEORGE E., BELCH, MICHAEL A..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
1
:
McGraw-Hill,
2001.
TXB.
MLA Style
BELCH, GEORGE E., BELCH, MICHAEL A..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
1
:
McGraw-Hill,
2001.
TXB.
Turabian Style
BELCH, GEORGE E., BELCH, MICHAEL A..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
1
:
McGraw-Hill,
2001.
TXB.