APA Style

KINNEAR, THOMAS C., TAYLOR, JAMES R.. (1991). Marketing research: an applied approach (4th). New York: MCGRAW-HILL BOOK, INC.

Chicago Style

KINNEAR, THOMAS C., TAYLOR, JAMES R.. Marketing research: an applied approach. 4th New York: MCGRAW-HILL BOOK, INC, 1991. TXB.

MLA Style

KINNEAR, THOMAS C., TAYLOR, JAMES R.. Marketing research: an applied approach. 4th New York: MCGRAW-HILL BOOK, INC, 1991. TXB.

Turabian Style

KINNEAR, THOMAS C., TAYLOR, JAMES R.. Marketing research: an applied approach. 4th New York: MCGRAW-HILL BOOK, INC, 1991. TXB.