APA Style
GUILTIMAN, JOSEPH P., PAUL, GORDON W.. (1988).
Marketing management: strategies and programs (3rd).
New York:
MCGRAW-HILL BOOK COMPANY.
Chicago Style
GUILTIMAN, JOSEPH P., PAUL, GORDON W..
Marketing management: strategies and programs.
3rd
New York:
MCGRAW-HILL BOOK COMPANY,
1988.
TXB.
MLA Style
GUILTIMAN, JOSEPH P., PAUL, GORDON W..
Marketing management: strategies and programs.
3rd
New York:
MCGRAW-HILL BOOK COMPANY,
1988.
TXB.
Turabian Style
GUILTIMAN, JOSEPH P., PAUL, GORDON W..
Marketing management: strategies and programs.
3rd
New York:
MCGRAW-HILL BOOK COMPANY,
1988.
TXB.