APA Style

BOYD, HARPER W., LARRECHE, JEAN-CLAUDE, WALKER, ORVILLE C.. (1995). Marketing strategy: planning and implementation (2th). CHICAGO: IRWIN.

Chicago Style

BOYD, HARPER W., LARRECHE, JEAN-CLAUDE, WALKER, ORVILLE C.. Marketing strategy: planning and implementation. 2th CHICAGO: IRWIN, 1995. TXB.

MLA Style

BOYD, HARPER W., LARRECHE, JEAN-CLAUDE, WALKER, ORVILLE C.. Marketing strategy: planning and implementation. 2th CHICAGO: IRWIN, 1995. TXB.

Turabian Style

BOYD, HARPER W., LARRECHE, JEAN-CLAUDE, WALKER, ORVILLE C.. Marketing strategy: planning and implementation. 2th CHICAGO: IRWIN, 1995. TXB.