APA Style

KELLER,KEVIN LANE, KOTLER,PHILIP. (1997). Marketing management (ed.2). New York: THE DRYDEN PRESS.

Chicago Style

KELLER,KEVIN LANE, KOTLER,PHILIP. Marketing management. ed.2 New York: THE DRYDEN PRESS, 1997. TXB.

MLA Style

KELLER,KEVIN LANE, KOTLER,PHILIP. Marketing management. ed.2 New York: THE DRYDEN PRESS, 1997. TXB.

Turabian Style

KELLER,KEVIN LANE, KOTLER,PHILIP. Marketing management. ed.2 New York: THE DRYDEN PRESS, 1997. TXB.