APA Style
WALKER, ORVILLE C., MULLINS, JOHN W.. (2011).
Marketing strategy: A decision-focused approach (7).
New York:
McGraw-Hill Irwin.
Chicago Style
WALKER, ORVILLE C., MULLINS, JOHN W..
Marketing strategy: A decision-focused approach.
7
New York:
McGraw-Hill Irwin,
2011.
TXB.
MLA Style
WALKER, ORVILLE C., MULLINS, JOHN W..
Marketing strategy: A decision-focused approach.
7
New York:
McGraw-Hill Irwin,
2011.
TXB.
Turabian Style
WALKER, ORVILLE C., MULLINS, JOHN W..
Marketing strategy: A decision-focused approach.
7
New York:
McGraw-Hill Irwin,
2011.
TXB.