APA Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. (2003). Strategic Marketing (1). New York: McGraw-Hill.

Chicago Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. Strategic Marketing. 1 New York: McGraw-Hill, 2003. TXB.

MLA Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. Strategic Marketing. 1 New York: McGraw-Hill, 2003. TXB.

Turabian Style

CRAVENS, DAVID W., PIERCY, NIGEL F.. Strategic Marketing. 1 New York: McGraw-Hill, 2003. TXB.