APA Style

PIERCY, NIGEL F., CRAVENS, DAVID W.. (2003). Strategic Marketing (1). New York: McGraw-Hill.

Chicago Style

PIERCY, NIGEL F., CRAVENS, DAVID W.. Strategic Marketing. 1 New York: McGraw-Hill, 2003. TXB.

MLA Style

PIERCY, NIGEL F., CRAVENS, DAVID W.. Strategic Marketing. 1 New York: McGraw-Hill, 2003. TXB.

Turabian Style

PIERCY, NIGEL F., CRAVENS, DAVID W.. Strategic Marketing. 1 New York: McGraw-Hill, 2003. TXB.