APA Style

CRAVENS, DAVID W.. (2000). Strategic Marketing (1). New York: McGraw-Hill.

Chicago Style

CRAVENS, DAVID W.. Strategic Marketing. 1 New York: McGraw-Hill, 2000. TXB.

MLA Style

CRAVENS, DAVID W.. Strategic Marketing. 1 New York: McGraw-Hill, 2000. TXB.

Turabian Style

CRAVENS, DAVID W.. Strategic Marketing. 1 New York: McGraw-Hill, 2000. TXB.