APA Style

KERIN, ROGER A., PETERSON, ROBERT A.. (2010). Strategic marketing problem: cases and comments (1). America: Pearson.

Chicago Style

KERIN, ROGER A., PETERSON, ROBERT A.. Strategic marketing problem: cases and comments. 1 America: Pearson, 2010. TXB.

MLA Style

KERIN, ROGER A., PETERSON, ROBERT A.. Strategic marketing problem: cases and comments. 1 America: Pearson, 2010. TXB.

Turabian Style

KERIN, ROGER A., PETERSON, ROBERT A.. Strategic marketing problem: cases and comments. 1 America: Pearson, 2010. TXB.