APA Style

GUILTIMAN, JOSEPH P., PAUL, GORDON W.. (1994). Marketing management: strategies and programs (5). United States: McGraw-Hill.

Chicago Style

GUILTIMAN, JOSEPH P., PAUL, GORDON W.. Marketing management: strategies and programs. 5 United States: McGraw-Hill, 1994. TXB.

MLA Style

GUILTIMAN, JOSEPH P., PAUL, GORDON W.. Marketing management: strategies and programs. 5 United States: McGraw-Hill, 1994. TXB.

Turabian Style

GUILTIMAN, JOSEPH P., PAUL, GORDON W.. Marketing management: strategies and programs. 5 United States: McGraw-Hill, 1994. TXB.