APA Style

MCCARTHY, E. JEROME, PERRAULT, WILLIAM D.. (1984). Basic marketing: a managerial approach (8th). ILLINOIS: IRWIN.

Chicago Style

MCCARTHY, E. JEROME, PERRAULT, WILLIAM D.. Basic marketing: a managerial approach. 8th ILLINOIS: IRWIN, 1984. TXB.

MLA Style

MCCARTHY, E. JEROME, PERRAULT, WILLIAM D.. Basic marketing: a managerial approach. 8th ILLINOIS: IRWIN, 1984. TXB.

Turabian Style

MCCARTHY, E. JEROME, PERRAULT, WILLIAM D.. Basic marketing: a managerial approach. 8th ILLINOIS: IRWIN, 1984. TXB.