APA Style
PERREAULT, WILLIAM D., CANNON, JOSEPH P., MCCARTHY, E. JEROME. (2011).
Basic marketing: a marketing strategy planning approach (18).
New York:
McGraw-Hill Irwin.
Chicago Style
PERREAULT, WILLIAM D., CANNON, JOSEPH P., MCCARTHY, E. JEROME.
Basic marketing: a marketing strategy planning approach.
18
New York:
McGraw-Hill Irwin,
2011.
TXB.
MLA Style
PERREAULT, WILLIAM D., CANNON, JOSEPH P., MCCARTHY, E. JEROME.
Basic marketing: a marketing strategy planning approach.
18
New York:
McGraw-Hill Irwin,
2011.
TXB.
Turabian Style
PERREAULT, WILLIAM D., CANNON, JOSEPH P., MCCARTHY, E. JEROME.
Basic marketing: a marketing strategy planning approach.
18
New York:
McGraw-Hill Irwin,
2011.
TXB.