APA Style

TROUT, JACK, RIES, AI. (1989). Bottom-Up marketing (1). New York: McGraw-Hill.

Chicago Style

TROUT, JACK, RIES, AI. Bottom-Up marketing. 1 New York: McGraw-Hill, 1989. TXB.

MLA Style

TROUT, JACK, RIES, AI. Bottom-Up marketing. 1 New York: McGraw-Hill, 1989. TXB.

Turabian Style

TROUT, JACK, RIES, AI. Bottom-Up marketing. 1 New York: McGraw-Hill, 1989. TXB.